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AlUla sets the stage for the next big tourism boom
Business, Lifestyle, Social Impact, World support

AlUla sets the stage for the next big tourism boom

AlUla is a rich destination of human and natural heritage with over 200,000 years of history. It is home to ancient riches such as the Nabataean city of Hegra, Saudi Arabia's first UNESCO World Heritage site, and the Dadanite and Lihyanite Kingdoms' tombs. It also houses the city's most iconic landmark, the Tantora, or sundial, which is utilised by residents of the old town to signal the start of the 40-day winter growing season. It is the inspiration for the Tantora Winter Festival. Following the success of Winter at Tantora, which ended in February 2022, Amr AlMadani, CEO of the Royal Commission of AlUla, said that the destination will be open all year and assist raise tourist numbers. According to the CEO, the city is laying the groundwork for 250,000 tourists and visitors ...